Sales and marketing play a key role in tourism. Two closely connected but different processes. Both are essential to the successful operation and development of the tourism industry.
Marketing activities help to raise the profile of a destination or service, help business operators to identify which groups represent the greatest potential for a destination or service and provide an opportunity to highlight the destination's or service's benefits and unique appeal.
Sales means managing different sales channels, including online booking platforms, travel agencies, local partners and other points of sale. Businesses need to manage these channels effectively to maximise revenue. Developing the right pricing strategy is essential when selling. After-sales service and customer service are key to creating a positive guest experience. Satisfied customers are more likely to return and make positive recommendations, which can create further business opportunities.
Both areas together help to achieve tourism business goals and ensure the success of operators. Effective marketing builds awareness and demand, while the sales process ensures that this demand is translated into concrete bookings and revenue.
.png?width=500&height=500&name=VVH%20S%26M%20Who%20we%20are%20B%20500%20x%20500%20(1).png "Visit Vivi's Hungary Vivien Bukovenszki,sales and marketing director")
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